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Along with our data partner for this study, Pitchbox , we uncovered a number of interesting findings. The vast majority of outreach messages are ignored. Only 8. Outreach emails with long subject lines have a Follow-ups appear to significantly improve response rates. Emailing the same contact multiple times leads to 2x more responses. Reaching out to multiple contacts can also lead to more success. Personalized subject lines boost response rate by Therefore, personalizing subject lines appears to have a large impact on outreach campaign results. Personalizing outreach email body content also seems to be an effective way to increase response rates. Emails with personalized message bodies have a Saturday is the worst.

Maybe you should have waited a day? My biggest takeaway is that it may be most effective to focus on more personal 1: Seems like 1: Hey David, great comment. Personalized is the way to go.

Thanks a million for all these resources! Great information on subject line length — that is not intuitive.

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Your case studies are consistently very productive and thanks! Hi Richard, thank you. Yup, that was interesting. As I receive your email Brian, I see that you do not use any templates. You keep them as simple as possible. I use a simple mailchimp template. I will read more on this article and see what can be even better after all your findings. Again, thanks for another awesome post! Very Informative, learnt lot of new information from the post.

Great analysis. Tons of thanks for coming up with such awesome article. Have a great day! Great share, I am also running the infographic outreach email campaigns, but not getting much results.

Sounds good. So I think people are tuning out anything infographic-related right now unless the pitch is amazing and our data backs this up. Hi Brian, Great post as always. Quiet surprised that long subject lines get better responses. Did you investigate the use of emoji in the text or subject of emails? Cheers, Michael. Hi Michael, thank you. That would be super interesting to look at in a future version of this study for sure. Great insights! I think that it always depends on your industry regarding the best day to outreach for example.

But it would make sense that B2B would have higher open and response rates during the week than B2C. Fantastic resource Brian. Interesting to see that email marketing is not totally dead as many say , however, I would say that mass-produced, scatter-gun email marketing is. Hey Ian, thank you. As someone that does email marketing outreach and newsletter-based all the time, I can confirm that email is NOT dead. Far from it. Great guide as always Brian. I wonder how much time does it take to do such a deep research.

Thanks Akhil. I was fortunate enough to have an amazing data partner PitchBox that helped provide the data.

This made the process a lot easier. We will be changing them now especially length of title!

Hey Matt, Sounds good. That could be part of the issue. I was about to shut my mac and your email just pop up brain and I instantly hook with this yet another resourceful study. This Study would surely help me. Brian, this is some really eye-opening stuff.

Your research seems to be right in line with much of my personal experience. Avoiding burning those bridges and finding relevant sites seems to help the overall campaign. Additionally, outreaching to multiple contacts is HUGE! Thanks for sharing the useful insights Brain and let me know about it by dropping an email.

Thanks a ton. Already shared it to my colleagues. Thanks, as always, Brian for your brilliant posts and doing all the hard work for most of the digital marketing community. Also, thanks to the Pitchbox team! You guys are awesome! Hey Josh, I work with a graphic designer that creates these. This is great info.

I appreciate the work that went into this.

I need to read it more slowly and implement it into my email campaigns. Seriously good stuff. This takes a lot of the confusion out of what to do and not to do. When I first got started with email outreach I had no clue what I was doing. I sure wish I had industry studies like this to help me back then!

Great post Brian, loved the examples of great follow up messages. No worries. I actually saw your followup, which was good. Email outreach is still one the effective and best way to get quality links as well as building relationship with like minded person.

I was about to start outreach campaign and now I am optimising my emails accordingly. This was very informative, as always.

It would be interesting to see a follow-up post from you comparing the various email outreach providers, including Pitchbox. Hey Ian, thanks. That would be interesting. Really good stats here! I liked how you customzied the subject line. Thanks Brian for this article!

I appreciate you taking the time to do this study and sharing your results with the rest of us who are still trying to figure out what works in outreach. How many of those actually include your link in their content? What does it depend on? The truly horrible outreach messages are completely ignored. Hope that makes sense. I have a small question What if we include the name of the person in the starting of the outreach email body?

Will it help to get the user attention? Or else just start with simple Hi. Hi Brian — by far, your content is my favorite on so many subjects; the seo practical advice, the copywriting tips, the YouTube tips— all of it. But this outreach subject — uuugh.

As a publisher I am inundated with these emails.

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They are all asking me to invest valuable time on poor content with very little return. For example; comment on their articles, share their articles, engage on social. They will comply. You raise a great point. These are great and helpful findings, but how to you reconcile the idea of personalized message with better response in multiple recipients? Good question, Craig. Does that make sense?

I think my 1 takeaway would have to be creating follow up messages with additional context. Also, the example follow up email included really great actionable advice for persons wanting to grow an email list from scratch. Do longer or shorter emails work? That would be something cool to check out in a future study for sure. I noticed you did not use socials in your email, no personalization, and your subject is 13 characters, I am guessing this is due to you having a different purpose?

Curious, if you have any examples of the best way to display social networks.

Icons vs the full words? In terms of icons, you can use something like mysignature. Personalized messages having a higher response rate makes sense to me. I love all the data you presented Brian, keep up the great work!! Your advice has been a big help in growing my money and bills blog.

Scotty B. Thanks Scott. Great point: Your email address will not be published. Leave this field empty. We analyzed 12 million outreach emails to answer the question: We looked at subject lines. We looked at personalization. We even looked at follow-up sequences.

Here is a Summary of Our Key Findings: We have details and additional data from our study below. In fact, we found that only 8. After all, generic outreach emails like this are extremely common: The Ideal Outreach Email Subject Line Length Is Characters Our study found that long subject lines get a significantly higher response rate than shorter subject lines. Specifically, subject lines between characters get the best response rate.

And we found that long subject lines outperformed short subject lines by Why do long subject lines do best? For example, imagine a super short subject line like: Contrast that with a subject line like: We found that multiple outreach messages work better than a single message: Why do follow-ups work so well? Reaching Out to Several Contacts Increases the Odds of a Response We looked at the effect that reaching out to several contacts at the same organization had on outreach conversions.

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Why do personalized subject lines lead to more responses? Personalizing Email Body Copy Can Significantly Improve Response Rates As we just outlined, personalized subject lines are correlated with higher response rates likely due to a higher email open rate. However, I should note that the differences in response rates were somewhat small. We also compared response rates for messages sent during the week vs.

Why would social profile links lead to more responses? I have two theories: First, links to social profiles make you seem like a living, breathing person.

Email Sequences That Involve Multiple Contacts and Multiple Messages Perform Best Overall As I covered earlier in this write-up, follow-up messages and sending multiple contacts are correlated with higher outreach reply rates. Specifically, we looked at the reply rate for outreach emails related to: Link building Guest posting Sponsorships Infographics Resources Reviews Mentions Roundups And we found that outreach emails about guest posting, roundups and link building all had an above-average response rate.

Our data also showed that messages about infographics receive relatively few replies. For example, I got this infographic pitch in my inbox a few months ago: Let me know by leaving a comment below right now. Hope this study helps you with your outreach.

Great job, however for me, the most important thing is the signature. Who exactly are you? Hey Davis, thanks. And congrats on the growth of your SaaS company! Incredible post Brian! I probably bid on 25 horses to pinhook and got Then you are almost forcing yourself to potentially download it back to race and that goes against what our business plan was.

After selecting the horses and the horsemen to handle them, Ludt has taken a more hands-off approach in the run-up to the sales. I picked who I thought were really good guys who do this for a living and, once the horses are in their hands, all I am is a coach.

I let them do all the work. Phoenix was the name on the tickets last fall for a pair of yearlings who will head through the ring at the OBS April sale next week. With a few home run horses mixed in with less profitable transactions, Ludt stressed the importance of maintaining a big-picture focus in determining the success of the new pinhooking arm of the Phoenix operation.

Judge me on the crop.

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Phoenix has campaigned horses in partnership and that approach has carried over to the pinhooking arena. We did the same thing with Niall on a couple. Ludt has wracked up the frequent flyer miles this spring, with trips between Dubai, Australia and his California base as Phoenix continues to find success across the globe. We are getting ready to get on a roll again in Europe as it fires up.

We have an incredible crop of 2-year-olds in the Northern Hemisphere and we obviously have some great horses currently running. Not a subscriber?

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