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Communicating Customer Value.
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Syllabus For B. Learn how to create value and gain loyal customers. Kotler, Northwestern University. Gary Armstrong, University of North Carolina All pages are intact, and the cover is intact. The spine may show signs of wear.
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Download PDF Economics and Business Administration, and the recipient of the prize for excel Aggressive types who go against others and try to excel to gain admiration. Source: Kotler, Philip.