IBPS – CWE Specialist Officer (Scale 1) Online Exam With Solved . Sir i want arihant agriculture field officer cpl-5 book in pdf version. Study Material Ibps Specialist - Download as PDF File .pdf), Text File .txt) or read online. [Study Material] IBPS Specialist Officer IT Officer (Scale I-Scale II) . The Syllabus and Question for Scale 1 and 2 officer exam will be same. for. IBPS SO Books, Study Material, Preparation Tips, Model Papers, Mock of IBPS SO for the post of IT Officer Scale-I has the following sections-.
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IBPS Specialist IT Officer Study Material Download PDF Get all Study Plan Numerical Aptitude & Technical Skills to prepare for exam & Subjects of. Dear Readers, IBPS SO exam is approaching shortly has we hope that your preparation is going good, here we have given the “Study. IBPS Specialist Officer (IT) Study Material+Notes Free Download Pdf IT Officer Scale 2 Professional knowledge questions Answer. 1. Which of the Protocols.
An enterprise grows, stagnates, or perishes with the success or failure, as the case may be, of marketing. Marketing of Services The services sector is more than twice the size of the manufacturing sector. The growing competitive market for services means that a marketing orientation has become essential for the survival for service industries too.
In addition, there is the most popular segment of its services sector, the entertainment industry, particularly films and TV happens to be one of the fastest growing in the world. They are now penetrating the western world. Marketing Research Marketing research is the means by which the information necessary to run a business is obtained.
It helps an entrepreneur to take decisions concerning the type of product, the price policy, the channel of distribution, and sales promotion can be made rightly with the help of marketing information at the right time.
It is the gathering, recording, and analysis of all facts about problems relating to the transfer and sale of goods and services from producer to consumer.
For example, a hotel should find out what all services are needed to satisfy its customers and the soft toy manufacturer making teddy bears needs to find out if children really want purple teddy bears and so on.
Every company, irrespective of size, must research its market, customers and competition; initially to set it on the right course and then continually to monitor its performance. Small-scale firms are often unable to afford continuous marketing research. However, they can use personal contacts and other informal methods for collecting required information about markets. Market Segmentation A market consists of large number of individual customers who differ in terms of their needs, preferences and downloading capacity.
Therefore, it becomes necessary to divide the total market into different segments or homogeneous customer groups. Such division is called market segmentation. They may have uniformity in employment patterns, educational qualifications, economic status, preferences, etc. Market segmentation enables the entrepreneur to match his marketing efforts to the requirements of the target market.
Instead of wasting his efforts in trying to sell to all types of customers, a small scale unit can focus its efforts on the segment most appropriate to its market. A market can be segmented on the basis of the following variables : Geographic Segmentation : The characteristics of customers often differ across nations, states, regions cities or neighborhoods.
The entrepreneur can decide to operate in one or a few or all the geographic areas, but pay attention to differences in geographic needs and preferences. Demographic Segmentation : Variables such as age, sex, family size, income, occupation, education, religion, race and nationality are widely used for market segmentation.
Psychological variables : Personality, life style, social class, etc. For example, some products like pens, watches, cosmetics and briefcases are designed differently for common men and status seekers. Behavioural Segmentation : downloaders are divided into groups on the basis of their knowledge, attitude, use or response to a product.
Marketing Mix In order to cater to the requirements of identified market segment, an entrepreneur has to develop an appropriate marketing mix. An appropriate combination of these four variables will help to influence demand. The problem facing small firms is that they sometimes do not feel themselves capable of controlling each of the four variables in order to influence the demand.
A brief description of the four elements of marketing mix is as follows : 1. Product: The first element of marketing mix is product. A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
Products include physical objects, services, events, persons, places, ideas or mixes of these. This element involves decisions concerning product line, quality, design, brand name, label, after sales services, warranties, product range, etc.
An appropriate combination of features and benefits by the small firm will provide the product with USP unique selling proposition. This will enhance the customer loyalty in favour of its products.
Products and services are broadly classified into consumer products and industrial products. Consumer products are bought for final consumption; where as Industrial products are bought by individuals and organisations for further processing or for use in conducting business.
Other ways of classifying products are as follows: a. Which of the following is NOT a type of testing?
Which of the following is NOT a 3 rd generation programming language? Which of the following is not an output device? How is data represented inside the computer? See Also-.
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