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Pay careful attention to their command of language. Also pay attention to how well they ask you questions. Ask them difficult questions: What is their prior experience with writing eBooks?
What mistakes have they made, professionally and creatively? I like them. Of course, all people have strengths and weaknesses. If you had to choose theirs, what would they be? The more information your writer has, the better the finished product will be. Consider payment on a chapter-by-chapter basis until a strong working relationship is established.
Last but not least, have them sign a Non-Disclosure Agreement. Converting a. site itself has a comprehensive guide on formatting a book for Kindle. The key things to keep in mind when formatting are: File size: files larger than 50mb cannot be converted to the Kindle format.
The larger the file size, the higher these costs. Compress the document as much as possible before uploading it to site for the conversion process. site has a comprehensive guide to building a book for Kindle that covers every aspect of formatting — creating front matter, table of contents, etc. This is a free eBook that can be downloaded here. Designing the Cover Never judge a book by its cover, they say.
On site, however, your cover will go a long way towards setting you apart from the self-published pap that usually litters the Kindle store. Think like an app designer choosing an icon for the iPhone. If you must cut corners and design the cover yourself, I recommend keeping things simple: grab a high quality image from Shutterstock that echoes the generic conventions of your niche and write your book title in an appropriate font. Pro tip: Fonts, like images in a cover, echo the established values of a genre.
Fonts in romance novels are usually florid, while those in thrillers and weight loss books are more contemporary. Make sure that you use fonts that adhere to genre conventions.
OR, hire an established, experienced book cover designer. You can easily find a ton of these on sites like AuthorSupport or Damonza. Marketing is what separates the successful Kindle publishers from the also-rans who hug the bottom of the sales charts. Self-publishing essentially inverts the traditional publishing model, where publishers publish the book, then get the media to drum up enthusiasm before the public can pass it along through word-of-mouth.
Self-published authors must do this entire process in reverse: they must get people interested in their books before they actually publish the book on site. It requires building relationships with your readers and establishing a sense of community by leveraging social media. For amateur authors, this translates into maintaining a consistent author profile across multiple media properties.
Select a good picture and make sure you use it on all author-related websites, including your blog, social media, and site Author Central more on this below. It is free and downright easy with software like WordPress. If a reader has a question about your ebook, they will have to go out of their way to contact you for clarification unlike the ability to easily post a comment in response to a blog post, for example.
Ask people close to you — you know, the ones who will tell you the truth and love you no matter what — if they will read your material and give feedback. More explanation on that to come. Then, take your loved one out for lunch as a thank you.
Just a suggestion. You still want to make your ship date, remember? Choose a great title In my opinion, now is a good time to choose a title.
Here are a few reasons why: Editing makes the content of your ebook fresh in your mind. If you chose a title at the beginning, review it to make sure it accurately represents what your final copy communicates. The ideal title plus an alternative The ideal title is one that encapsulates the main idea of your ebook in just a few words. In any case, a potential reader should have a good idea of what your ebook is about simply by reading the title.
Choose a title with an available domain name Other than choosing a title that actually fits the content of your ebook, if possible, choose a title with an available domain name. This is likely to make choosing a title a bit tricky, so take some time in doing so.
The following tips are for PDF formatting. This will make it easier for you to set it up and for your readers to print if they do. However, if you go with landscape, I suggest you break up your text into at least two or three columns across the page to make reading easier.
Use generous margins I think a 1-inch margin all the way around is a safe bet. Not only does this make reading easier, it also eliminates the problem some printers have which is to cut off a larger portion at the bottom portrait or on one side landscape when smaller margins are specified. Whitespace is your friend Whitespace refers to the parts of the page which are empty and not filled with text or other content.
Large margins create whitespace, as does a wider-than-normal line height like 1. You want reading to be effortless and whitespace is a key factor in making that happen. Clean, simple and uniform formatting is best. Only format enough to make your ebook more easily readable.
Low-quality images can diminish the perceived value of an ebook. This is something I did not pay a whole lot of attention to and will certainly update in future editions. Table of Contents. This is just a good idea. Make it better by linking your Table of Contents to the actual sections in your ebook. About the Author.
A bio at the end of your ebook gives you the chance to tell a little bit about yourself but more importantly, it gives you a natural opportunity to insert a call to action, such as inviting your reader to visit your website and sign up for your email list. Acknowledgements, End Notes, Bibliography, etc.
If your ebook calls for any of these pages — particularly credit to anyone quoted or referenced — by all means, include them. However, keep in mind that they are likely only going to be glanced over.
If you are providing printables, they could be included within the body of the ebook or at the end. My recommendation is to put them where they fit naturally and cause the least amount of reading disruption.
Require readers to sign up for your email list to download the printables. Get an ebook cover Unless you are exceptionally talented, I highly recommend you get a professionally designed cover.
If you get someone to design it for you, ask if they can also make matching banners and graphics. Please do your homework and be sure to read up on anyone you might work with, but an ebook cover might be a great and cheap way to test one of these services out.
Save your document as a PDF The software tools mentioned above will allow you to this easily. Check the links One your ebook is saved in its final form, go through it and check all links to make sure they work. Also, check it out on digital devices to make sure it renders properly. Back to top How much should you charge for your ebook? In fact, for some, it might actually be a better move in the long-run.
You might consider it if you: Have limited traffic. This is likely to benefit you going forward. You have a limited pool of potential affiliates. In my experience, affiliates drive sales. Promotion by affiliates is exponential and not limited to just the readers you have direct contact with. To the contrary, make it outstanding — blow their socks off!
It might be a great way to grab the attention of a lot of people and make a solid mark in your niche by creating an outstanding product and giving it away freely. Do research The first thing I did was hunt for other ebooks similar to mine and took note of pricing.
I looked at things like quality, page count, content etc. I also visited blogs, not necessarily in my niche, but other blogs that my target readers might visit. I noted what types of ebooks or products were available and about how much they were selling for. This gave me a good idea of what my target audience is used to paying for online products, ebooks or otherwise. Get the opinion of others Next, I started asking around.
One of the places I asked was in a forum for experienced online entrepreneurs. I provided a link so they could download the ebook for free and then asked them what they thought I should charge. The reason? Perceived value. To many consumers, a higher price often indicates higher value and downloaders are willing to pay for something of high value.
Are they high-end shoppers or bargain hunters? What can you reasonably expect they will respond to? Think about your affiliates First, ask yourself who your affiliates will be or you hope will be.
Next, ask yourself what they would be comfortable promoting. You must consider your product as well. There is something to say about the perceived value of a product.
The same goes here. Remember that you will have expenses associated with your ebook so make sure you price it high enough to cover those expenses and hopefully make a bit of a profit as well. Your goal is to leave enough wiggle room around this price to be flexible with sales too. Another great benefit of having a sale is that it provides a great excuse for promotion. In other words, having a sale gives you the opportunity to alert your readers and affiliates, get a little buzz going about your ebook again and help people to remember that it exists.
However, I recommend you keep your sales to a minimum. Too many sales can lower the perceived value of your ebook as well. I highly recommend you use a service which automates the process as much as possible. As I mentioned, in this tutorial, we are mainly covering the steps to selling a PDF copy of your ebook. If you use WordPress, there are a lot of plugins you can use to do this.
Easy Digital Downloads is a popular example. Another great option is Podia. Back to top At the very least, you will want a dedicated page or post on your existing blog or website which will serve as the main sales page landing page for your ebook.
However, you might also want a dedicated website for your ebook. Hopefully you were able to register the domain name which matches the title of your ebook as mentioned above. Why would you want a separate site for your ebook? If your ebook is somewhat unrelated to your existing site. It helps keep things more clear and it keeps your existing readers from getting confused.
To give you the option of building a new site around your ebook. Is the topic of your ebook a new one for you? Not satisfied? Then check out its second collection here. Many of the free eBooks here are only free for a limited time, mostly as special promotions, so download them while they are still available.
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